If you love craft beer and want to ensure that you are supporting a true local business, then you might want to be careful about that next beer you purchase. Due to the overwhelming popularity of craft beer, many of the large multinational breweries are buying up smaller craft breweries left and right. This is a terrible thing for the craft beer industry, since those macro breweries only have profit in their best interest. They want to make sure only their beers are sold on store shelves, eliminating competition and choice. If this happens, then we lose focus on what a true craft beer is supposed to be – handcrafted deliciousness that has heart and soul behind every pint.
How can you find out which beer is a good one to purchase, made by a proud craft brewery you should support? One of the best (and easiest) ways is to use an app called Craft Check. They do a lot of the work for you in determining whether that brew you have in your hands is a true craft beer or it’s another “crafty” imposter, as Craft Check calls them. Their database is updated regularly, so you will most likely be getting the most current information right on your device. You can search for a brewery or scan the bar code on the can/bottle to verify your beer – it’s that simple!
I encourage everyone who has a passion for quality craft beer to be mindful of the happenings in the beverage industry. We need to make sure craft breweries stick to their roots and not sell out to large multinational corporations. If we work together, we can all enjoy beer the way it was meant to be.
